Why Work With Me
my work isn’t about more clothes. it’s about clarity, ease and confidence
so getting dressed supports the life you’re actually living.
With over a decade of experience styling personal journeys and wardrobes, I fuse luxury design with intuitive, soul aligned direction so you look and feel like the next version of you.
I’m Brooke Spann - Originally from Melbourne (Australia) and now based between the USA and Australia, I’ve spent my career bridging the worlds of high fashion and personal transformation.
I trained with the Australian Style Institute and was professionally nurtured in visual merchandising at H&M, which equipped me with a refined eye for design, detail, and brand story. My styling journey has taken me behind the scenes at New York Fashion Week and VAMFF (Virgin Australia Melbourne Fashion Festival), and into collaborations with brands including GQ, Todd Snyder, Saks Fifth Avenue, Bloomingdales, Nordstrom and Reiss.
Now I design personal wardrobes and style journeys for women who are ready to show up in their evolution with ease, elegance and aligned energy.
my approach is grounded in editing, not overhauling.
I begin by working with what you already own. Identifying patterns, habits and gaps because your closet tells a story about how you shop, dress, and show up in the world. From there, I recognize and refine your wardrobe to create clarity, remove friction, and make getting dressed feel intuitive again.
Only then do we shop, intentionally. I focus on essentials and foundational pieces that elevate what you already have, rather than chasing trends or building a wardrobe that looks good online but doesn’t work in real life.
From there, I curate a personalized lookbook that integrates your lifestyle, body, and personal expression followed by ongoing support to help you apply everything with confidence in your day to day life.
My work is for women who value refinement without rigidity, luxury without excess, and style that feels embodied rather than performative. I don’t believe in reinventing who you are. I help you come home to yourself, with clarity and intention.
Why work with me
Refined & Personalized Experience: Every session is tailored to your rhythm, lifestyle and vision - never one-size-fits-all.
Effortless Luxury: My aesthetic blends timeless elegance with ease, so you look polished without ever feeling overdone.
Strategic & Intuitive Guidance: With a decade in styling and a deep intuitive sensibility, I combine structure and flow to get you dressed, aligned and thriving.
Beyond the Wardrobe: We’re not just choosing clothes. We’re crafting your outer world to mirror your inner growth.
Ready to evolve your wardrobe and your energy?
Click below to schedule a complimentary discovery call and let’s explore your next chapter together.
